Download e-book for kindle: Approved Marketing Plans for New Products and Services by Ken K. Wong

By Ken K. Wong

This e-book offers scholars of promoting with every little thing they should comprehend and get ready a accomplished advertising plan. Written in Dr. Wong’s vibrant and fascinating sort, and provided with examples for brand spanking new services and products, this e-book is helping scholars to demystify the elements of an authorized advertising plan. increase compliment for licensed advertising Plans for brand spanking new services “Dr. Ken Wong’s most modern paintings exemplifies the unassuming and simple kind he's so recognized for. Ken has evidently labored very challenging to make issues effortless for the reader. The paintings is a step by step, logical, exact and multi-faceted method of writing the all-important advertising and marketing plan.” —Maurice Williams, PMC, Former leader advertising and marketing Officer, SingPost, Singapore “This ebook is helping humans to arrange the blueprint of a advertising and marketing plan. I learnt much from this booklet and it is a needs to learn for a person who desires to effectively plan for advertising and marketing their services or products. thank you Professor Ken Wong for bringing out such an exceptional textbook.” —Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla crew, India

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Approved Marketing Plans for New Products and Services by Ken K. Wong

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